The most critical part of technical SEO is Site speed. The impact of site speed is on the ability of your site to rank and how long your visitors are willing to bear the slow site speed. It’s maybe the reason for your site’s low conversion rate.
Till Aug 2021, site speed is the core part of Google’s ranking algorithm. That’s why we at Intelliar give such importance to speed issues and how to solve them. You will only be able to solve a problem after you find it and to find the site speed issues you need good speed testing tools that will be relevant till 2022. Intelliar selected the best speed testing tool for 2022 and the good part is the most of the tools are FREE so that you can get the best ROI of your SEO budget.
The first, speed testing tool you can start with is Google’s Page Speed Insights tool or PSI. The tool will give you insights into how Google will rate your website according to its algorithm. However, the info the tool provides is not always intuitive to work with, in case you are new to technical SEO.
We have run the Intelliar Tech Lab website through the PSI tool, and it actually does score really well. You will notice the two web vitals that it can measure, largest Contentful Paint, and Cumulative Layout Shift. For information on what these metrics are, we will drop another blog on Google Core Web Vitals. The tool only has the option of testing a page at a time. This will not help you estimate website speed just by testing the home page.
We at Intelliar use another tool called Batch Speed batchspeed.com. This tool will analyze all the pages on your website and will provide a bird’s eye view of the complete website and which page needs your most attention.
There is another tool that helps better if you would like to find out what to fix on your website, GTmetrics. We at Intelliar like to try a website from a few different speeds to mimic what someone might be seen as a slow mobile connection, in an older device, instead of our nice new computer with a fiber optic internet connection. We also set up our client’s websites to be checked regularly, this helps to be on our toes to keep the website always up and running.
There are also other speed testing tools out there like webpagetest.org and wattspeed.com. I recommend picking a few tools that you feel comfortable with, but every once in a while, check your sites in these other tools as well, they all test things and interpret results in a slightly different way. It’s nice to get an extra perspective, in case your website is complex. Along with GT metrics and other speed tools, we also use Google Chrome’s built-in speed tools.
Lastly, you can use Google Search Console. You have to set up your website in Google Search Console, use the Core Web Vital section to review how your website is performing. The tool will not provide results for all the page and number of result you get depends on how popular you website is, this is the best way to know what Google is seeing.
Among all these speed tools, you should have an excellent grasp of what’s wrong with your website when it comes to speed issues.